If Google Docs and Post-it Notes had a kid, it would look like CardBoard

Create Story Maps

It’s easy to add stories and organize them into a story board. Drop a card and add a title to the front and details to the back. Select one of more cards and move them around, change card colors or add a divider to slice out a potential MVP / release.

Create Journeys

Once you have captured your design discussion in a map, your next step might be framing some customer journeys through the map to help you visualize user experiences, workflows or test paths. Learning in journeys leads to planning where you want to take your users over simply getting work done.

Collaborate w/ Others

Collaborating on a board is just one invite away. Simply click the collaborate icon and invite anyone in your community to collaborate. They will receive an invite that allows them to join the board and start story boarding or collaborating with you. You can also invite viewers not in your community so they can see what you are working on.

Visual Progress

Show product progress by simply annotating cards with colors or grouping them with dividers. You can connect a board to one of many tracking tools like Jira, Version One or Pivotal Tracker and turn on and off a view of progress which is visualized on the cards.

Customer journeys provide product validation tools



Per Month Per CollaboratorFor individuals / small teams w/ 2 – 9 collaborators



Per Month Per CollaboratorFor larger teams / programs w/10 – 50 collaborators


Contact Us

For organizations that want a cross company plan for more than 50 collaborators

Cardboard transforms tool data into product thinking

Jeff Patton’s New Story Mapping Book

Story Mapping book

David Hussman’s Story Boarding Video

Related Blogs and Publications


Story Maps and Customer Journeys on InfoQ


Agile Product Design Blog


CardBoard provides a vehicle for collaborative design